To help your business grow and reach the right prospects in Singapore, you need the right marketing strategies. As a result, many companies liaise with reputed companies offering digital marketing support to brainstorm the right plan and ensure their implementation with perfection.
Take a look at a few key steps a digital marketing agency in Singapore should follow to help you achieve your business goals.
Reaching the Right Audiences Through Digital Marketing:
Choose the proper channels:
Of Singapore’s roughly 5.8 million population, Google and Facebook have recorded 4 million unique users. This number comes up to an 84% internet penetration, one of the highest rates in the world. It goes to show that advertising on these channels will help you reach your audience.
Google and Meta remain the most prominent advertising platform for targeted ads. Their filters, algorithms, and targeting mechanisms have been unparalleled since the company launched its ad platform back in 2009. With hyper-targeting, you can get higher returns on your advertising spending
Facebook Ads are also relatively cost-effective in Singapore. A Facebook PPC ad in the US would cost a marketer about $47 per click. This rate ranges from $2 to $17 per click in Singapore. With an ad budget between $1000 and $4000 per month, you can easily achieve your targeting ad goals through Facebook and Google
Let the platforms deal with targeting challenges:
Many digital marketers obsess over targeting the right audience and turning them into customers. This effort takes up a significant portion of time and can be put to better use
Both Google and Facebook provide ad platforms so advanced that they take care of high-precision ad targeting in ways that individual marketers cannot. Using their advanced algorithms, your brand messaging, and millions of datasets, Facebook and Google ensure you get the best results from your targeted ads
Authenticity is key for customers:
The anonymity that the internet provides allows anyone to get away with any claim. However, the people and the government of Singapore take the threat of fake news very seriously and have a low tolerance for it. Singapore is known to be among the leading countries to introduce legislation against misleading messaging and fake information
The same spills into advertising, too. Brands overpromising or fake-promising will find themselves forgotten if they break the trust of their audiences. Make sure your message is valuable and declares what you offer precisely
Customer interaction is fundamental:
A typical digital marketing strategy drives leads into a virtual funnel that converts online tips into paying customers. In Singapore, this approach is less likely to work. While businesses in Singapore are highly advanced, the human touch is a fundamental part of any agreement
Even if your brand messaging is not officially offline, customers tend to lean more towards marketing campaigns that are interactive, engaging, and provide an experience rather than a single product and call-to-action. Offering services like free consultations, eBooks and complimentary trials can help draw customers to you much faster
Provide value without forcing a commitment:
The telecom industry in Singapore has several valuable lessons that marketers can learn from. The first two telecom players provided plans that demanded a minimum 2-year plan that customers had to pay for. While this might have been cheaper in the long run, people were not sold. When new players entered the market with monthly post-paid and unlimited prepaid connections, their market share skyrocketed
Demanding long-term commitment from an audience that finds instant gratification more appealing may not work. On the other hand, it will typically depend on the target audience. For instance, this will be different for B2B prospects
There’s a lot of information floating online regarding digital marketing and lead generation in Singapore. The strategies given above are a sure way of reaching the right audience. You can use them to evaluate the understanding and expertise of any digital marketing agency you consider partnering with.