SEO is one of the best ways to increase your business’s online presence. You can build a website that stands out in search engines, which will bring you more customers and sales. However, SEO isn’t easy; it takes time, patience, and effort to get right.
This blog post should help you understand what SEO means for your small business.
SEO is a term that gets thrown around a lot, but what does it actually mean? SEO stands for Search Engine Optimization and, as the name suggests, its purpose is to help you get found in search engines.
As a small business owner, this can be an incredibly useful tool to have at your disposal so long as you know what it entails and how to use it.
It is common for small businesses to think SEO is complicated and that they should stay away from it as a non-techie.
Well, for someone who doesn’t know about it, it can be a bit tricky, so the best solution is to partner with an affordable SEO company. Working with an SEO company can save you time and money as SEO is a long-term investment.
Let’s look at how to get your online business noticed using SEO and what SEO means for your small business.
SEO For Small Businesses
SEO stands for Search Engine Optimization. It involves making sure your website is visible to search engines, and that it ranks high when users are looking for the services you offer. This is what will drive traffic to your site. Therefore, SEO can have a very big impact on the success of your business.
Why Is SEO Important?
With SEO, you’re making it easy for users to find your website. A study done by Hubspot showed that more than half of all Internet users rely on search engines when they are shopping online. This means that if your website isn’t visible on the first pages or even in the top results, you are losing out on a lot of potential business.
SEO can greatly increase your visibility, and it will help you rank higher in Google. This means that instead of getting traffic to your website only from the search results, you’ll also get referral traffic if other people are mentioning your company on their websites or social media pages. Therefore, SEO has a big impact on how much business your website drives to your business. There are many SEO companies, and some of them offer very affordable packages. However, it’s important for small businesses to do their research before they decide which company or consultant to hire.
This way you will make sure that the SEO expert is experienced enough to handle your needs. If you want to do this by yourself, make sure you read up about SEO and start implementing the strategies.
What Can You Expect When You Outsource Your SEO?
There are many benefits of hiring an outside company to handle your search engine optimization. One of them is that it will allow you to focus on other aspects of your business, without having to worry about the technicalities of search engine optimization.
The SEO company will be able to handle this for you, which can free up your time considerably.
There are many companies that offer different packages and services when it comes to SEO. While some of them focus on local business, others go for a more global approach.
It all depends on what your business needs. For example, you need to make sure that the SEO company you pick is experienced enough for your industry. This way you can expect high ranking and a good return on investment.
What Are The Different SEO Types?
There are many companies that will offer different packages and services depending on your budget and needs. Some of the most common packages that you will find include:
This is a service that is provided to the client, who will not be identified as the one who handled the SEO. However, it includes full access to your account and reports.
This service has less impact on rankings than white label services, but more than other services. This means that the SEO company will still have access to your account and reports.
The least effective service, but it might be enough for some businesses. It involves no direct input from the provider of the service, which can be beneficial if you’re trying to outsource your SEO without disrupting your rankings. However, the client will have to provide all the details, and it’s harder for them to monitor progress.
As you can see, by outsourcing your SEO, you’re making it easier for yourself. This is because a company or expert will make sure that your website ranks high on search engines. All you need to do is pay the fee and let them handle the technical aspects of your SEO. However, it’s important to do your research and find an experienced company that can provide you with value for money.
Steps To Outsource SEO For Your Small Business
1. Do your research
It is important to do your homework and carry out thorough research on local and national agencies, as well as individual freelancers, before getting started. Use the internet to look for reviews where past clients of different companies comment on their experience working with them. It is equally vital that you find out if they have any accreditations or memberships in any professional associations, to ensure they are a member of a reputable group.
2. Consider how much work you need doing and the cost
In addition, think about what you want from your search engine optimization [SEO services] supplier [outsource seo company]. Work out how many hours you need and then what results in you want to see, as this will determine the budget you need to set. It is also beneficial to think about whether you are looking for a new business or whether an agency can help with existing customers.
3. Decide on your preferences
It’s important to consider what your preferences are before making any decisions. This includes the length of time that you want to sign up for and whether you want a long-term or short-term contract. You should also think about how often your agency should contact you and what services they should provide [link building, social media marketing].
4. Make it clear what results should be delivered (better rankings, more traffic)
It is vital to make any search engine optimization [SEO services] company you plan to work with understand exactly what your business objectives are. They should be able to generate reports on the best ways to achieve these results and how long it will take them to do this for you. It’s important that the agency completely understands what success would look like for your business.
5. Decide on the best communication method (email, phone)
You should think about how you want to communicate with your agency before you sign any contract [communication plan]. It is often a good idea to have a daily [or weekly] check-in meeting by [phone or video] call to ensure that both parties are on the same page. You should also have a method in place for when your account manager [SEO services provider] needs updating on important changes, so you do not hold up their work.
6. Agree on any key performance indicators (KPIs)
Before you sign any contract [communication plan], decide on how you will measure your success. Your agency should provide reports on a regular basis but it is important that you have a clear idea of what criteria you will be used to assess the performance of the account manager [seo company]. For example, these could be the number of new leads generated or increased customer retention.
7. Check out how much experience the agency has
It is essential to find out what experience the agency has in delivering search engine optimization [SEO services] results for similar companies to your own. It is also important to learn more about what methods they will be using to work with you, as well as checking whether they have worked with your competitors or customers in the past.
8. See if they have customer references
It’s imperative that you ask the agency if they are willing to put you in touch with any previous clients, so you can learn more about how results have been achieved for them. You should also think about asking for testimonials from current or previous clients, so you can find out what they liked or disliked about the agency. This will help you get a better understanding of whether it would be the right choice to work with them.
9. Look at their expertise
It’s important that you are confident that the agency has the relevant skills to deliver any search engine optimization [SEO services] that you require. For example, they should be able to provide content marketing, campaign management, and social media marketing. You can use the results of your research to make changes before signing any contract [communication plan].
10. Check out their work history
You should consider where your SEO company has worked in the past when choosing whether to work with them. It’s wise to find out how long they have been in business, what kind of companies they have previously worked with, and the number of clients that they currently manage [existing client base]. You should also check if there are any affiliations or associations, which can help you verify their level of experience.
11. Do they have any references?
To find out more about whether the agency is legitimate, you should ask for some references. By checking these people will be able to give an accurate account of the level of service they received from their SEO company. You can also contact companies who are currently working with the agency, to find out how well the agency is performing and whether they would recommend them.
12. Do they have a contract (communication plan)?
The final step to outsourcing your search engine optimization [SEO services] is to check the contract [communication plan]. You should find out what your responsibilities are as well as those of your SEO service provider. For example, you should not expect a guarantee of ranking on page one of the search engine results, as this is impossible.
13. Check for transparency and avoid hidden costs
It’s important that you make yourself aware of any potential costs involved in working with the SEO company from the outset to ensure there are no surprises later on. It’s also important that the company is open about what they will do and how much it will cost, as this way you can be sure that there are no hidden costs.
14. Are they providing references for former or current clients?
It’s important to check whether any client has experience working with your SEO service provider in the past because if they have been successful in the past they are likely to be a good choice. This is particularly relevant if you’re planning on outsourcing your search engine optimization [SEO services] because it’s vital that you can trust the chosen agency with your website and reputation.