Because of the immense and growing popularity of the ecommerce market, new technologies are keeping up with the latest trends. In today’s world, customers demand a speed, consistent, and pleasant shopping experience. The majority of eCommerce firms fail because they are unable to provide a positive customer experience to their clients. Another reason is that the eCommerce website serves as the foundation for them. Despite the fact that there are other eCommerce platforms to choose from, Magento is growing in popularity and trust among online business owners. Startups and businesses are now looking for better Magento development services in order to gain a competitive advantage.
Trends to follow for Magento eCommerce Development
We have discussed the latest trends of Magento which every eCommerce development agency should follow to get a high volume of traffic.
Consistent and Smooth Consumer Experience:
A consistent and smooth consumer experience is one of the most significant elements of an online website. Websites with this feature have a higher SEO ranking. It also distinguishes your online store from those of your competitors. If your website lacks this capability, you risk losing potential clients, sales, and revenue earned by them. Hundreds of new eCommerce websites are launched every day, so make sure you provide a consistent and pleasant user experience. Magento is a platform that can help your eStore meet this criterion on a wide scale.
Push notifications are short messages provided by the website to your subscribers, browsers, and consumers. EStore owners use this tool to increase their traffic inflow and engage with their current traffic flow, i.e. potential clients. However, Personalized emails, social media, and SMS are used to send push notifications. Magento analyses your clients’ purchasing patterns and enables you to provide customized push alerts to them.
Progressive Web App (PWA):
PWA allows customers to access the online store at any time of day or night. In fact, it operates in locations where there is a lack of internet access. Magento has adopted this ground-breaking feature to provide all the information to the customers on the platform. You may improve your eCommerce experience by using this functionality. One can avail magneto development services to integrate PWA with he eCommerce store.
Live streaming is the most effective element in eCommerce marketing, and it’s becoming increasingly popular. In the digital world, webinars have recently gained a lot of traction. Customers may learn more about your products, and the eCommerce owner can help them with their questions by live broadcasting your store and having live chats with them on a network like Facebook. You may interact with your customers from anywhere at any time with live streaming. This massive shift occurred as a result of the pandemic, which compelled brands and retailers to follow the trend.
Visual search is mostly used to acquire directions, recognize landmarks, shop for recipes and read reviews of local businesses. People are looking for photographs in greater numbers than ever before. Pinterest receives 600 million visual searches per month. Use image SEO if you want your site’s content to be served as a search result to your visitors. Visual search and image recognition capabilities in your online business can help you attract more young customers. This functionality is provided by Magento to help you expand the capabilities of your eCommerce website.
Voice search has revolutionized the eCommerce industry. With the voice search feature, customers no longer need to enter a single word to find a product. The buzz of the new era is voice operating assistants like Alexa, Siri, and Google voice consoles. The device will detect the language in which the inquiry was asked as soon as it receives input. The query’s keywords will be collected, and the query will be addressed appropriately. Magento’s inclusion of this capability facilitates faster, simpler, and time-saving searches.
Artificial intelligence :
No doubt AI and Chatbot are revolutionizing digital strategy because they can improve the customer experience. Also, it helps businesses to enhance customer behavior by providing valuable insights into shopping patterns. Even the interactive chatbots provide the customers with a human-like interactive experience. Despite this, chatbots allow the eCommerce businesses to get rid of the support executives. Magento platform has this feature which further improves the overall customer experience for the eCommerce websites.
Augmented reality and virtual reality are being used to improve the shopping experience. Users may now, for example, view the product in their surroundings before deciding whether or not to purchase it. The primary goal of augmented reality in marketing is to boost brand awareness and customer interaction. Lens kart is the best example of augmented reality; it allows you to snap a photo with your phone and digitally place several sorts of frames on it. You are free to wander around and assess the situation.
Social media integration:
We all know that people are spending most of their time on social media platforms. So, it is a perfect place to market the products and raise brand awareness. The platforms like Facebook and Instagram have included marketing packages to assist businesses. Social media is an effective digital marketing technique. Magento was fast to catch on to this trend in order to boost sales and revenue.
Personalized Experience is the most significant factor to increase the competition. Also, it plays a vital role in retaining the customers when you offer recommendations and offers based on their preferences. Magento 2 has built-in segmentation and personalization features, and the professionals can connect it with chatbot and AI to meet the client’s expectations. You can hire Magento developers to provide your customers with a tailored experience.
On the whole, it’s critical for Magento websites to keep up with the ever-changing dynamics of the ecommerce sector. Magento eCommerce development is a must-have for businesses looking to compete in today’s market. The Magento platform is expanding and capable of exceeding consumer expectations while providing a seamless user experience. A well-run Magento store can help you expand your eCommerce business. To get the most out of this fantastic eCommerce platform, all you need to avail is Magento development services.